Breaking Through the Noise: Translating UK Beauty Brands for Success in the USA
Certain countries are renowned for their game-changing approach to beauty: we’ve all waxed lyrical about the appeal of French pharmacy, trawling the aisle for products that promise to give us that seemingly effortless Gallic glow. We’re all familiar with the multistep dedication to skin that characterizes J-Beauty and the playful, trend-led novelty of K-Beauty. And … Read more